Overall advertising campaign:
The artist's permanent location is in Israel.
We run permanent advertising campaigns and create creatives there.
A few numbers for Israel:
Total inquiries: 637 / Frequency rate: 5.85 with a reach of 175,000 users / 1M impressions / 14,000 clicks / Total advertising budget: $3,500.
The advertising campaigns are performing well and delivering great results, filling the artist's booking
Guest spots:
In Europe, we had a total of 4 sessions.
The first event was in February - March 2023:
This included Vienna, Frankfurt, Amsterdam, Stuttgart, and Zurich.
We spent a total budget of $650, received 111 inquiries, and 26 bookings with an average booking value of €915.
Total revenue was nearly €23,000.
The second event was in May - June 2023:
This included Frankfurt, Vienna, and Amsterdam.
This time, we had a slightly higher budget of €1,150, received 153 inquiries, and 15 bookings with an average booking value of €630.
Total revenue was around €10,000.
The third event was in July - August 2023:
This included Berlin, Brighton, London, and Copenhagen.
We spent €1,000 on the budget, received 75 inquiries, and 15 bookings.
The average booking value was €850, and total revenue was nearly €13,000.
During the guest spots, we ran 100 advertising campaigns.
The fourth event was in August - September 2023:
This included London and Vienna.
We spent €570, received 53 inquiries, and 10 bookings with an average booking value of €970.
Again, total revenue was nearly €10,000.