Overall advertising campaign:
The artist's permanent location is in Israel. To ensure a stable and predictable income, we run permanent Facebook and Instagram advertising campaigns, constantly testing new creatives to attract local clients interested in high-quality anime tattoos.
A few numbers for the Israel home studio: Total local inquiries: 637 / Frequency rate: 5.85 with a reach of 175,000 highly targeted users / 1M impressions / 14,000 clicks / Total advertising budget: $3,500. The local targeted advertising campaigns are performing consistently well, delivering excellent lead generation results and fully filling the artist's domestic booking schedule.

Guest spots:
In Europe, we had a total of 4 sessions.

The first event was in February - March 2023:
This included Vienna, Frankfurt, Amsterdam, Stuttgart, and Zurich.
We spent a total budget of $650, received 111 inquiries, and 26 bookings with an average booking value of €915.
Total revenue was nearly €23,000.

The second event was in May - June 2023:
This included Frankfurt, Vienna, and Amsterdam.
This time, we had a slightly higher budget of €1,150, received 153 inquiries, and 15 bookings with an average booking value of €630.
Total revenue was around €10,000.

The third event was in July - August 2023:
This included Berlin, Brighton, London, and Copenhagen.
We spent €1,000 on the budget, received 75 inquiries, and 15 bookings.
The average booking value was €850, and total revenue was nearly €13,000.
During the guest spots, we ran 100 advertising campaigns.

The fourth event was in August - September 2023:
This included London and Vienna.
We spent €570, received 53 inquiries, and 10 bookings with an average booking value of €970.
Again, total revenue was nearly €10,000.