235 Bookings for Two Tattoo Artists in Munich
Service:
Targeted advertising (Meta Ads)
Client:
@romary_tattoo and @betstattoo — Tattoo artists.
https://www.instagram.com/romary_tattoo/ , https://www.instagram.com/betstattoo/
Location: Munich (Germany).
Numbers at a Glance (@romary_tattoo):
Period of work: April 2025 — present / Total targeted inquiries: 319 / Cost per inquiry (Lead): €30.10 / Total confirmed bookings: 103 / Cost per booking: €93 / Total Meta Ads budget: €9,603
Numbers at a Glance (@betstattoo):
Period of work: January 2025 — present (16 months) / Total targeted inquiries: 470 / Cost per inquiry (Lead): €20 / Total confirmed bookings: 132 / Cost per booking: €70 / Total Meta Ads budget: €9,300
Targeted advertising (Meta Ads)
Client:
@romary_tattoo and @betstattoo — Tattoo artists.
https://www.instagram.com/romary_tattoo/ , https://www.instagram.com/betstattoo/
Location: Munich (Germany).
Numbers at a Glance (@romary_tattoo):
Period of work: April 2025 — present / Total targeted inquiries: 319 / Cost per inquiry (Lead): €30.10 / Total confirmed bookings: 103 / Cost per booking: €93 / Total Meta Ads budget: €9,603
Numbers at a Glance (@betstattoo):
Period of work: January 2025 — present (16 months) / Total targeted inquiries: 470 / Cost per inquiry (Lead): €20 / Total confirmed bookings: 132 / Cost per booking: €70 / Total Meta Ads budget: €9,300
Overall Ad Campaign:
A double case study demonstrating the effectiveness of lead generation in one of Germany's most competitive and expensive cities — Munich. The core feature of these ad campaigns is the use of forms (Typeform) to collect inquiries. Meta Ads algorithms optimize exceptionally well for form submissions, filtering out non-target audiences and delivering exclusively high-quality, warmed-up traffic to the artists. With consistent campaign performance, we maintain a predictable flow of clients and keep the cost of a confirmed booking at a comfortable level.
A double case study demonstrating the effectiveness of lead generation in one of Germany's most competitive and expensive cities — Munich. The core feature of these ad campaigns is the use of forms (Typeform) to collect inquiries. Meta Ads algorithms optimize exceptionally well for form submissions, filtering out non-target audiences and delivering exclusively high-quality, warmed-up traffic to the artists. With consistent campaign performance, we maintain a predictable flow of clients and keep the cost of a confirmed booking at a comfortable level.
Results
With a combined advertising budget investment of approximately €18 900 across both artists, we generated nearly 800 high-quality inquiries. As a result, the artists secured 235 new tattoo bookings at an excellent cost for the Munich market — ranging from €70 to €93 per confirmed client.
With a combined advertising budget investment of approximately €18 900 across both artists, we generated nearly 800 high-quality inquiries. As a result, the artists secured 235 new tattoo bookings at an excellent cost for the Munich market — ranging from €70 to €93 per confirmed client.
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