Overall advertising campaign strategy:
The artist's permanent location is in Boston. To ensure a consistently full schedule, we run permanent Facebook and Instagram advertising campaigns, leveraging Advantage+ audience controls to optimize ad delivery and find high-converting clients. We continuously test new creatives there to maintain a low cost-per-lead.
A few numbers for the Boston: Total local inquiries: 939 / 92 secured bookings / Average booking value: 1 060$ / Total revenue: 97 400$ / Total advertising budget: 5 787$ The targeted advertising campaigns are performing exceptionally well, delivering highly qualified leads and fully filling the artist's booking schedule.
Guest spots:
Chicago: January 4-8: Advertising budget 208$, received 57 inquiries and 6 bookings with an average booking value of 1 100$. Total revenue 6 600$
Boston: January-February: Advertising budget 1 680$, received 267 inquiries and 25 bookings with an average booking value of 1 000$. Total revenue 25 000$
Seattle: February 28 - March 4: Advertising budget 681$, received 104 inquiries and 11 bookings with an average booking value of 1 145$. Total revenue 12 600$
Boston: April: Advertising budget 1 776$, received 358 inquiries and 33 bookings with an average booking value of 1 090$. Total revenue 36 000$
Chicago: May 8-14: Advertising budget 371$, received 92 inquiries and 11 bookings with an average booking value of 1 255$. Total revenue 13 800$
Boston: May: Advertising budget 1 046$, received 128 inquiries and 14 bookings with an average booking value of 1 070$. Total revenue 15 000$
Portland: June 21-23: Advertising budget 215$, received 78 inquiries and 7 bookings with an average booking value of 1 000$. Total revenue 7 000$
Boston: July: Advertising budget 1 285$, received 186 inquiries and 20 bookings with an average booking value of 1 070$. Total revenue 21 400$
Chicago: July 23-26: Advertising budget 310$, received 82 inquiries and 8 bookings with an average booking value of 1 175$. Total revenue 9 400$