Overall advertising campaign:
The artist’s permanent location is in San Francisco, specializing in the highly popular mini tattoo niche. To consistently fill the artist’s booking schedule, we run permanent Facebook and Instagram advertising campaigns focusing on precise local targeting and high-converting creatives.
A few numbers for the San Francisco home studio: Total local inquiries: 420 / 150 secured bookings / Average booking value: $300 / Total revenue: $45,000 / Total advertising budget: $1,700. These always-on targeted advertising campaigns are performing exceptionally well, maintaining a low Cost Per Lead (CPL) and delivering a steady stream of clients to the home studio.
Guest spots:
Boston, December 18-25, 2023:
Advertising budget: $382, received 137 inquiries and 36 bookings.
Total revenue: $10,000
Tempe, January 10-12, 2024:
Advertising budget: $240, received 101 inquiries and 14 bookings.
Total revenue: $4,200
Las Vegas, January 18-22, 2024:
Advertising budget: $500, received 147 inquiries and 25 bookings.
Total revenue: $7,500
Los Angeles, January 14-17, 2024:
Advertising budget: $345, received 95 inquiries and 16 bookings.
Total revenue: $5,000
Boston, March 1-5, 2024:
Advertising budget: $147, received 99 inquiries and 21 bookings.
Total revenue: $6,300
Tempe, March 15-18, 2024:
Advertising budget: $430, received 148 inquiries and 20 bookings.
Total revenue: $6,000