GENERATING $350,000 FOR A TEMPORARY TATTOO BRAND
Service Targeted Advertising & E-commerce Scaling
Client bySashatattooing — a renowned LA-based tattoo artist with five global studios, running a premium Temporary Tattoo Shop.
https://www.instagram.com/bysashatattooing
A bit about the numbers: Generated 10,200 website orders / Total revenue: $350K+ / Over 1,000 Meta ads launched / 4.8M+ unique users reached / 14.5M ad impressions / Total ad budget: $162K+ / Campaign duration: 22 months
The Problem: The client needed a targeted advertising strategy to aggressively increase the number of sales on their e-commerce website. Previously, organic traffic from the artist's personal and professional profiles was the sole source of revenue. As organic reach dried up, sales disappeared. The onset of the 2020 pandemic further reduced studio attendance, making online store sales critical for the brand's survival.
Client bySashatattooing — a renowned LA-based tattoo artist with five global studios, running a premium Temporary Tattoo Shop.
https://www.instagram.com/bysashatattooing
A bit about the numbers: Generated 10,200 website orders / Total revenue: $350K+ / Over 1,000 Meta ads launched / 4.8M+ unique users reached / 14.5M ad impressions / Total ad budget: $162K+ / Campaign duration: 22 months
The Problem: The client needed a targeted advertising strategy to aggressively increase the number of sales on their e-commerce website. Previously, organic traffic from the artist's personal and professional profiles was the sole source of revenue. As organic reach dried up, sales disappeared. The onset of the 2020 pandemic further reduced studio attendance, making online store sales critical for the brand's survival.
What we did:
Launch strategy: Given that the online store became the sole income source during global lockdowns, the first few months focused heavily on testing the Meta Ads funnel. The client gave us complete freedom to optimize. Within the first three months alone, we launched 48 different ad campaigns and 139 ad creatives to find the winning formula for this tattoo e-commerce niche.
Additional tools & Automation: As website traffic scaled, we accumulated a large volume of abandoned carts. Since standard retargeting ads to this audience weren't meeting our conversion goals, we implemented a technical solution. By integrating a Shopify plugin to set up automated email triggers for abandoned carts, we seamlessly recovered over $21,000 in lost revenue without requiring constant manual involvement.
Audience targeting: We deployed comprehensive Meta Ads targeting: Lookalike (LaL) audiences, interest-based, behavioral targeting, and website retargeting. While standard LaL audiences performed best initially, our ROI KPI wasn't fully met. We then optimized our targeting by segmenting customer data, focusing exclusively on high-value users who had spent over $49 on the site or had already completed two or more purchases.
Creatives and promotional formats:
Launch strategy: Given that the online store became the sole income source during global lockdowns, the first few months focused heavily on testing the Meta Ads funnel. The client gave us complete freedom to optimize. Within the first three months alone, we launched 48 different ad campaigns and 139 ad creatives to find the winning formula for this tattoo e-commerce niche.
Additional tools & Automation: As website traffic scaled, we accumulated a large volume of abandoned carts. Since standard retargeting ads to this audience weren't meeting our conversion goals, we implemented a technical solution. By integrating a Shopify plugin to set up automated email triggers for abandoned carts, we seamlessly recovered over $21,000 in lost revenue without requiring constant manual involvement.
Audience targeting: We deployed comprehensive Meta Ads targeting: Lookalike (LaL) audiences, interest-based, behavioral targeting, and website retargeting. While standard LaL audiences performed best initially, our ROI KPI wasn't fully met. We then optimized our targeting by segmenting customer data, focusing exclusively on high-value users who had spent over $49 on the site or had already completed two or more purchases.
Creatives and promotional formats:
- Ad Formats Tested: We aggressively tested all possible Meta Ads formats—from standard static creatives to Canvas ads and dynamic product catalogs.
- Winning Creatives: The highest-converting ads were dynamic videos showcasing the temporary tattooing process directly on the body. We added hardcoded subtitles highlighting key sales triggers: product quality, safety, and free shipping.
- Offer Strategy: Interestingly, our A/B testing revealed that special discount offers did not perform well for this premium audience; instead, focusing entirely on the product's visual aesthetic and safety guarantees drove the most website orders.
Result
Our targeted advertising approach delivered significant e-commerce growth by the second month of collaboration. Month 2: With a $3,190 ad budget, we generated 255 orders totaling $9,703. Best Month: We achieved 540 orders totaling $21,900 from just a $4,216 ad budget. Total Revenue: $350,000+ over the course of the campaign.
Our targeted advertising approach delivered significant e-commerce growth by the second month of collaboration. Month 2: With a $3,190 ad budget, we generated 255 orders totaling $9,703. Best Month: We achieved 540 orders totaling $21,900 from just a $4,216 ad budget. Total Revenue: $350,000+ over the course of the campaign.
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