GENERATING €62,000 FROM A HAND POKE MASTERCLASS
4o mini
4o mini
Case for Ann Pokes & Mary Inspirada
Service
Targeted Advertising & Course Sales Funnel
Client
Ann Pokes and Mary Inspirada — sisters and expert hand poke tattoo artists.
https://www.instagram.com/m_inspirada/
https://www.instagram.com/an_pokes/
A bit about the numbers:
Total follower growth: 15,000+ / Ad impressions: 11M across two accounts / Masterclass sales ROAS: 24.71 / Total ad budget: €10,500 / Total profit generated: €53,300 / Campaign duration: 6 months
Service
Targeted Advertising & Course Sales Funnel
Client
Ann Pokes and Mary Inspirada — sisters and expert hand poke tattoo artists.
https://www.instagram.com/m_inspirada/
https://www.instagram.com/an_pokes/
A bit about the numbers:
Total follower growth: 15,000+ / Ad impressions: 11M across two accounts / Masterclass sales ROAS: 24.71 / Total ad budget: €10,500 / Total profit generated: €53,300 / Campaign duration: 6 months
Launch strategy: Our initial Meta Ads strategy focused on increasing the total follower count and boosting the engagement rate. We ran ad campaigns optimized for "Traffic" to promote high-quality posts to cold audiences.
Once the objective shifted to selling the tattoo course, we focused on converting this warm, loyal audience. To maximize the sales funnel efficiency, we advised the artists to create a dedicated secondary account exclusively for the masterclass.
Both artists promoted this new profile via their main pages and launched a strategic giveaway. This allowed us to develop an additional platform to engage the target audience and perfectly prepared them for future product launches.
Once the objective shifted to selling the tattoo course, we focused on converting this warm, loyal audience. To maximize the sales funnel efficiency, we advised the artists to create a dedicated secondary account exclusively for the masterclass.
Both artists promoted this new profile via their main pages and launched a strategic giveaway. This allowed us to develop an additional platform to engage the target audience and perfectly prepared them for future product launches.
Audience targeting:
As part of the first objective, we launched targeted advertising campaigns across four European countries: Switzerland, Germany, England, and Portugal. This campaign successfully attracted our core demographic to the account and increased the follower count.
We then began to aggressively "warm up" the audience in England and Germany, with a view to subsequently using these warm profiles to sell the course. In the final stage, we added website visitors to our target audience to launch a highly optimized conversion campaign for course sales.
As part of the first objective, we launched targeted advertising campaigns across four European countries: Switzerland, Germany, England, and Portugal. This campaign successfully attracted our core demographic to the account and increased the follower count.
We then began to aggressively "warm up" the audience in England and Germany, with a view to subsequently using these warm profiles to sell the course. In the final stage, we added website visitors to our target audience to launch a highly optimized conversion campaign for course sales.
Creatives and offers:
Follower Growth: We initially tested ad creatives encouraging users to follow the well-known tattoo artists. When this underperformed, we pivoted to promoting native posts and directing traffic specifically to these visual assets throughout the campaign, which successfully engaged the target audience.
Website Traffic: We utilized a mix of static and video creatives to drive qualified traffic directly to the course landing page.
Sales Triggers: To generate immediate purchases, we launched an 'Early Birds' pre-sale offer at a special price. To close out the campaign, we maximized conversions using a strict FOMO (Fear Of Missing Out) trigger: "4 days left to buy."
Follower Growth: We initially tested ad creatives encouraging users to follow the well-known tattoo artists. When this underperformed, we pivoted to promoting native posts and directing traffic specifically to these visual assets throughout the campaign, which successfully engaged the target audience.
Website Traffic: We utilized a mix of static and video creatives to drive qualified traffic directly to the course landing page.
Sales Triggers: To generate immediate purchases, we launched an 'Early Birds' pre-sale offer at a special price. To close out the campaign, we maximized conversions using a strict FOMO (Fear Of Missing Out) trigger: "4 days left to buy."
Result
Thanks to clear task setting and constant feedback from the clients regarding profile content, the campaign was a massive success. We increased the total number of followers across both accounts by 15,000. We successfully engaged a highly targeted audience, resulting in 252 course purchases. Total revenue generated: approximately €62,000.
Thanks to clear task setting and constant feedback from the clients regarding profile content, the campaign was a massive success. We increased the total number of followers across both accounts by 15,000. We successfully engaged a highly targeted audience, resulting in 252 course purchases. Total revenue generated: approximately €62,000.
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