€62,700 Revenue and 143 Bookings in Paris
Service:
Targeted advertising (Meta Ads) and lead generation.
Client:
@lozinska_tattoo — Tattoo artist specializing in:
Microrealism / Fineline.
https://www.instagram.com/lozinska_tattoo/
Permanent location: Paris (France).
Numbers at a Glance:
Total targeted inquiries: 352 / Cost per inquiry (Lead): $7 / Total confirmed bookings: 143 / Cost per booking: $17 / Total Meta Ads budget: $2,470 / Average booking value: €440 / Total generated revenue: €62,700
Targeted advertising (Meta Ads) and lead generation.
Client:
@lozinska_tattoo — Tattoo artist specializing in:
Microrealism / Fineline.
https://www.instagram.com/lozinska_tattoo/
Permanent location: Paris (France).
Numbers at a Glance:
Total targeted inquiries: 352 / Cost per inquiry (Lead): $7 / Total confirmed bookings: 143 / Cost per booking: $17 / Total Meta Ads budget: $2,470 / Average booking value: €440 / Total generated revenue: €62,700
Overall Ad Campaign:
A comprehensive marketing approach for promoting a tattoo artist in the European market within a highly competitive GEO (Paris). We developed a strategy based on three golden booking principles: a strong and in-demand style (microrealism), effective presentation (high-quality portfolio and engaging Reels content), and strategic location management. Consistent advertising and a reasonable pricing strategy (from €440 per session to €900 for a Full Day) allowed us to fully book the artist's schedule in their primary location.
A comprehensive marketing approach for promoting a tattoo artist in the European market within a highly competitive GEO (Paris). We developed a strategy based on three golden booking principles: a strong and in-demand style (microrealism), effective presentation (high-quality portfolio and engaging Reels content), and strategic location management. Consistent advertising and a reasonable pricing strategy (from €440 per session to €900 for a Full Day) allowed us to fully book the artist's schedule in their primary location.
Results
With an advertising budget investment of $2,470, we successfully generated 352 inquiries with an incredibly low cost per lead of just $7. Our campaign resulted in 143 confirmed bookings. The artist's total revenue in Paris reached an impressive €62,700.
With an advertising budget investment of $2,470, we successfully generated 352 inquiries with an incredibly low cost per lead of just $7. Our campaign resulted in 143 confirmed bookings. The artist's total revenue in Paris reached an impressive €62,700.
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