$115,000 Revenue for a Tattoo Artist in the USA


Service:
Targeted advertising (Meta Ads) and lead generation.

Client:
Anna Karelina (@annakarelina.tattoo) — Tattoo artist, resident at Ghost Tattoo Studio.
https://www.instagram.com/annakarelina.tattoo/
Permanent location: Charlotte, North Carolina (USA).

Numbers at a Glance:
Period of work: October 2024 — July 2026 / Total targeted inquiries: 1 800 / Cost per inquiry (Lead): $6.50 / Total confirmed bookings: 227 / Cost per booking: $50 / Total Meta Ads budget: $12,000/ Total generated revenue: $115,000







Overall Ad Campaign:
A comprehensive tattoo marketing strategy aimed at promoting an artist in the highly competitive US market. We established a consistent flow of clients to Ghost Tattoo Studio in Charlotte. Through precise configuration of Meta ad campaigns, we achieved record-breaking metrics for the American market: 1 800 inquiries at a cost of just $6.50 per lead. This allowed us to consistently fill the artist's schedule and scale their income.






Results
With an advertising budget investment of $12 000, we successfully generated 227 confirmed tattoo bookings. The cost per booking was an exceptionally low $50, which is an outstanding result for the US market. The total revenue generated for the artist over the entire campaign period reached an impressive $115,000.







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