$66,000 Revenue and Fully Booked 4 Months in Advance for a US Artist
Service:
Targeted advertising (Meta Ads) and lead generation.
Client:
Anastasia Ritova (@a_ritova) — Tattoo artist specializing in:
Black and Grey Realism.
https://www.instagram.com/a_ritova/
Permanent location: Charlotte, North Carolina (USA).
Numbers at a Glance:
Period of work: April 2025 — August 2025 / Total targeted inquiries: 430 / Cost per inquiry (Lead): $6.30 / Total confirmed bookings: 50+ / Cost per booking: $53 / Total Meta Ads budget: $2,700 / Total generated revenue: $66,000
Targeted advertising (Meta Ads) and lead generation.
Client:
Anastasia Ritova (@a_ritova) — Tattoo artist specializing in:
Black and Grey Realism.
https://www.instagram.com/a_ritova/
Permanent location: Charlotte, North Carolina (USA).
Numbers at a Glance:
Period of work: April 2025 — August 2025 / Total targeted inquiries: 430 / Cost per inquiry (Lead): $6.30 / Total confirmed bookings: 50+ / Cost per booking: $53 / Total Meta Ads budget: $2,700 / Total generated revenue: $66,000
Overall Ad Campaign:
A case study with an unusual request: the client asked us to reduce the advertising budget because we were delivering a steady stream of 6-8 hot leads daily, and she physically couldn't keep up with processing them. Over a short period from April to August 2025, we set up highly effective targeted ads for a black and grey realism artist in North Carolina. Through precise targeting, we achieved a cost per lead of just $6.30, allowing us to completely fill the artist's schedule 4 months in advance while working 3 days a week.
A case study with an unusual request: the client asked us to reduce the advertising budget because we were delivering a steady stream of 6-8 hot leads daily, and she physically couldn't keep up with processing them. Over a short period from April to August 2025, we set up highly effective targeted ads for a black and grey realism artist in North Carolina. Through precise targeting, we achieved a cost per lead of just $6.30, allowing us to completely fill the artist's schedule 4 months in advance while working 3 days a week.
Results
With an advertising budget investment of only $2 700, we successfully generated 430 targeted inquiries. Our campaign resulted in over 50 confirmed bookings at an average cost of $53 per client. The total revenue generated for the artist reached $66,000, and their schedule is fully booked 4 months ahead.
With an advertising budget investment of only $2 700, we successfully generated 430 targeted inquiries. Our campaign resulted in over 50 confirmed bookings at an average cost of $53 per client. The total revenue generated for the artist reached $66,000, and their schedule is fully booked 4 months ahead.
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