$140,000 Revenue and 200 Bookings for an Artist in New York
Service:
Targeted advertising (Meta Ads) and lead generation.
Client:
Vladimir Bushnev (@jokertattooinc) — Tattoo artist specializing in:
Realism / Color / Japanese.
https://www.instagram.com/jokertattooinc/
Location: New York (USA).
Numbers at a Glance:
Period of work: January 24, 2025 — January 23, 2026 (1 year) / Total Direct Messages (Inquiries): 2 421 / Cost per Direct Message: $4.64 / Profile Visits: 24,052 / Cost per Visit: $0.47 / Total confirmed bookings (sessions): 200 / Cost per session: $56.16 / Total Meta Ads budget: $11,231.53 / Total generated revenue: $140,000
Targeted advertising (Meta Ads) and lead generation.
Client:
Vladimir Bushnev (@jokertattooinc) — Tattoo artist specializing in:
Realism / Color / Japanese.
https://www.instagram.com/jokertattooinc/
Location: New York (USA).
Numbers at a Glance:
Period of work: January 24, 2025 — January 23, 2026 (1 year) / Total Direct Messages (Inquiries): 2 421 / Cost per Direct Message: $4.64 / Profile Visits: 24,052 / Cost per Visit: $0.47 / Total confirmed bookings (sessions): 200 / Cost per session: $56.16 / Total Meta Ads budget: $11,231.53 / Total generated revenue: $140,000
Overall Ad Campaign:
A prime example that consistent booking is achievable even in a highly saturated and expensive market like New York City. We launched a continuous ad campaign to attract clients for a premium realism artist. Expert targeting allowed us to generate over 24 000 profile visits at a cost of just $0.47 per click and lower the cost of a Direct Message to $4.64. This provided a steady flow of inquiries and kept the cost of a confirmed session at a comfortable $56.
A prime example that consistent booking is achievable even in a highly saturated and expensive market like New York City. We launched a continuous ad campaign to attract clients for a premium realism artist. Expert targeting allowed us to generate over 24 000 profile visits at a cost of just $0.47 per click and lower the cost of a Direct Message to $4.64. This provided a steady flow of inquiries and kept the cost of a confirmed session at a comfortable $56.
Results
Over a full year of continuous operation with a total advertising budget of approximately $11 200, we generated 2,421 targeted inquiries via Direct Messages. This campaign resulted in 200 confirmed tattoo sessions, bringing the artist's total revenue for the period to an impressive $140 000.
Over a full year of continuous operation with a total advertising budget of approximately $11 200, we generated 2,421 targeted inquiries via Direct Messages. This campaign resulted in 200 confirmed tattoo sessions, bringing the artist's total revenue for the period to an impressive $140 000.
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