Service
Targeted Advertising & Long-Term Studio Marketing

Industry
Premium Tattoo Studio

Client
Sasha Tattooing Barcelona — a highly reputable tattoo studio based in Spain. We have been successfully collaborating with this client for 3 years.
https://www.instagram.com/sashatattooingbarcelona

A bit about the numbers:
Total inquiries: 6,470 / Frequency rate: 10 / Total reach: 2.5M users / 22M ad impressions in Barcelona / 130,000 clicks / Total advertising budget: €30,770 / Campaign duration: 36 months

Studio's Overall Advertising Campaign: We have managed the studio's Meta Ads strategy for three consecutive years. Over this period, we strategically invested €30,000 in local advertising, purchasing 22,000,000 impressions in Barcelona to ensure the studio maintains absolute top-of-mind awareness among the target audience.
This sustained investment has driven 130,000 high-intent website clicks and organically doubled their Instagram presence from 40,000 to 80,000 engaged followers. Most importantly, it generated 6,500 qualified inquiries, leading to 1,000 secured bookings.
Our Cost Per Acquisition (CPA) is remarkably efficient: the average cost per booking is just €30, while the studio's average session price is over €300. This means our targeted marketing costs account for only 10% of a session’s value.
Our Lead Generation Strategy: The core objective is customer acquisition and lowering the barrier to entry. We deliberately promote fine line and small tattoos—designs that don’t require a long decision-making process. This serves as the perfect "Tripwire" offer, initiating the client's first interaction with the studio and building long-term loyalty.
Engagement Activities & Funnel Strategy: Flash Day One of our most successful bottom-of-funnel conversion events is Flash Day, an activity entirely focused on small, pre-designed tattoos.

• The Format: Clients visit the studio for exclusive, ready-to-ink designs, with all artists working in a highly efficient, assembly-line format to maximize daily output.
• The Economics: The average tattoo price during the event is €100. Because the tattoos are small and quick to complete, the studio can serve a massive volume of clients in a single day.
• The ROI: We spend only €400–€600 on targeted Meta Ads to promote the event over a two-week period. This highly optimized traffic reliably generates 50–70 attending clients, resulting in a total daily revenue spike of €5,000–€7,000 for the studio.