1,000 bookings with an average check of €350
Service
Targeted Advertising
Industry
Tattoo Studio
Client
Sasha Tattooing Barcelona — a tattoo studio in Barcelona.
We have been collaborating with the client for 3 years.
https://www.instagram.com/sashatattooingbarcelona
A bit about the numbers.
Total inquiries: 6,470/ Frequency rate: 10, with a reach of 2.5M users/ 22M impressions in Barcelona/130,000 clicks
/ Total advertising budget: €30,770/ Campaign duration: 36 months
Targeted Advertising
Industry
Tattoo Studio
Client
Sasha Tattooing Barcelona — a tattoo studio in Barcelona.
We have been collaborating with the client for 3 years.
https://www.instagram.com/sashatattooingbarcelona
A bit about the numbers.
Total inquiries: 6,470/ Frequency rate: 10, with a reach of 2.5M users/ 22M impressions in Barcelona/130,000 clicks
/ Total advertising budget: €30,770/ Campaign duration: 36 months
Studio's Overall Advertising Campaign
We have been working with the studio for three years now. Over this time, we have invested €30,000 in advertising and purchased 22,000,000 impressions in Barcelona, ensuring that our target audience sees us frequently.
This investment has resulted in:
130,000 clicks
An increase in followers from 40,000 to 80,000
6,500 inquiries, leading to 1,000 bookings
The average cost per booking is €30, while the studio's average session price is €300, meaning that bookings cost only 10% of a session’s value.
Our Strategy
The key is to introduce people to the business. We deliberately promote small tattoos—designs that don’t require much thought from the client but serve as their first interaction with the studio.
Engagement Activities: Flash Day
One of our core engagement activities is Flash Day, an event focused on small tattoos. During Flash Day, clients visit the studio, where pre-designed small tattoos are available, and all artists work in an assembly-line format.
Average tattoo price: €100
Tattoos are small and quick to complete, allowing the studio to serve a high number of clients in a single day.
Why is this event so effective?
We spend only €400–€600 on promoting the event over two weeks, yet 50–70 clients attend, generating total revenue of €5,000–€7,000 for the studio.
We have been working with the studio for three years now. Over this time, we have invested €30,000 in advertising and purchased 22,000,000 impressions in Barcelona, ensuring that our target audience sees us frequently.
This investment has resulted in:
130,000 clicks
An increase in followers from 40,000 to 80,000
6,500 inquiries, leading to 1,000 bookings
The average cost per booking is €30, while the studio's average session price is €300, meaning that bookings cost only 10% of a session’s value.
Our Strategy
The key is to introduce people to the business. We deliberately promote small tattoos—designs that don’t require much thought from the client but serve as their first interaction with the studio.
Engagement Activities: Flash Day
One of our core engagement activities is Flash Day, an event focused on small tattoos. During Flash Day, clients visit the studio, where pre-designed small tattoos are available, and all artists work in an assembly-line format.
Average tattoo price: €100
Tattoos are small and quick to complete, allowing the studio to serve a high number of clients in a single day.
Why is this event so effective?
We spend only €400–€600 on promoting the event over two weeks, yet 50–70 clients attend, generating total revenue of €5,000–€7,000 for the studio.
Flash Day – Mini Tattoo Event
-Events to date: 7
-Event budget: €400–€600
-Event revenue: €5,000–€7,000
-Tattoo price: €80–€120
-Events to date: 7
-Event budget: €400–€600
-Event revenue: €5,000–€7,000
-Tattoo price: €80–€120
Results
We achieved our first significant results within the very first month of collaboration. In the initial months, we generated between 80 and 150 inquiries.
Over the entire period, we received 1,000 bookings, with an average booking value of €350.
We have been working with the studio for three years now, which demonstrates that we consistently deliver results.
We achieved our first significant results within the very first month of collaboration. In the initial months, we generated between 80 and 150 inquiries.
Over the entire period, we received 1,000 bookings, with an average booking value of €350.
We have been working with the studio for three years now, which demonstrates that we consistently deliver results.
Остались вопросы? Заполните форму
