MADE $350,000 FROM TEMPORARY TATTOOS.
Service:
Targeted Advertising
Niche:
Temporary Tattoo Shop
Client:
bySashatattooing — a well-known tattoo artist from LA who has opened five tattoo studios in the US and Europe.
https://www.instagram.com/bysashatattooing
Generated 10,200 orders on the website / Total revenue of $350K+ / Over 1,000 ads launched / 4.8M+ unique users reached / 14.5M ad impressions / Total ad budget of $162K+ / Campaign duration: 22 months
Problem
The client approached us with a simple and clear task — to increase the number of sales on the website. Prior to that, the only traffic source for the store was the client’s personal and professional profiles, but over time, organic traffic dried up, and sales disappeared. Additionally, March 2020 marked the start of the pandemic, which not only affected the client’s studio attendance but also initially reduced customer engagement on the website and social media.
Targeted Advertising
Niche:
Temporary Tattoo Shop
Client:
bySashatattooing — a well-known tattoo artist from LA who has opened five tattoo studios in the US and Europe.
https://www.instagram.com/bysashatattooing
Generated 10,200 orders on the website / Total revenue of $350K+ / Over 1,000 ads launched / 4.8M+ unique users reached / 14.5M ad impressions / Total ad budget of $162K+ / Campaign duration: 22 months
Problem
The client approached us with a simple and clear task — to increase the number of sales on the website. Prior to that, the only traffic source for the store was the client’s personal and professional profiles, but over time, organic traffic dried up, and sales disappeared. Additionally, March 2020 marked the start of the pandemic, which not only affected the client’s studio attendance but also initially reduced customer engagement on the website and social media.
What we did:
Launch strategy
The first few months were spent on testing. The client gave us complete freedom, as the online store became the only source of income during the global lockdowns. In the first three months, we launched 48 different ad campaigns and 139 ad creatives.
Additional tools
Over time, we accumulated a large number of abandoned carts, and we needed to find a way to bring people back to the website and close the deals. Advertising to this audience didn’t bring results, but an additional Shopify plugin helped us recover over $21,000 without our constant involvement.
Audience targeting
As with every client, we prepared lookalike audiences, interest-based, and behavioral targeting, as well as retargeting. After analyzing the ad campaigns, we noticed that the LaL audience performed the best, but the KPI for return on investment was still not achieved. We then started testing different customer segment options to form LaL and focused on users who had spent more than $49 on the site in total, as well as those who had made 2 or more purchases.
Creatives and products
During the tests, we tried all possible ad formats — from regular static creatives to canvas ads and dynamic catalogs. The best-performing ads were videos showing the tattooing process, with demonstrations of work on the body and subtitles highlighting key triggers — quality, safety, free shipping. Paradoxically, special offers in the form of discounts never worked during the entire campaign.
Launch strategy
The first few months were spent on testing. The client gave us complete freedom, as the online store became the only source of income during the global lockdowns. In the first three months, we launched 48 different ad campaigns and 139 ad creatives.
Additional tools
Over time, we accumulated a large number of abandoned carts, and we needed to find a way to bring people back to the website and close the deals. Advertising to this audience didn’t bring results, but an additional Shopify plugin helped us recover over $21,000 without our constant involvement.
Audience targeting
As with every client, we prepared lookalike audiences, interest-based, and behavioral targeting, as well as retargeting. After analyzing the ad campaigns, we noticed that the LaL audience performed the best, but the KPI for return on investment was still not achieved. We then started testing different customer segment options to form LaL and focused on users who had spent more than $49 on the site in total, as well as those who had made 2 or more purchases.
Creatives and products
During the tests, we tried all possible ad formats — from regular static creatives to canvas ads and dynamic catalogs. The best-performing ads were videos showing the tattooing process, with demonstrations of work on the body and subtitles highlighting key triggers — quality, safety, free shipping. Paradoxically, special offers in the form of discounts never worked during the entire campaign.
Result
The first significant results were achieved by the second month of collaboration — with a $3,190 budget, we received 255 orders totaling $9,703. In the best month, we received 540 orders totaling $21,900 with a $4,216 budget.
The first significant results were achieved by the second month of collaboration — with a $3,190 budget, we received 255 orders totaling $9,703. In the best month, we received 540 orders totaling $21,900 with a $4,216 budget.
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