HOW TO COVER THE ENTIRE CITY WITH TATTOOS
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4o mini
Goal:
Create a lead generation channel for the new tattoo studio
Task:
Create a lead generation channel for the new tattoo studio
Task:
- Gain followers on the account from scratch
- Launch lead generation through the Instagram account
Клиент: Тату-студия в Харькове sketch.room.tattoo.kharkov
Strategy:
Initially, we had an empty account. As a strategy to attract the audience, we chose to host our own contests and marathons.
We needed to accomplish two tasks:
To achieve this, we launched viral events (marathons, contests, discounts for comments, limited-time offers with reduced prices) and set up targeting with high frequency and wide coverage of the entire target audience.
Why targeting and not bloggers, post tags, story tags, or direct messaging? Only through targeting can you attract truly active and relevant audiences for specialized commercial accounts. It’s a classic story — slow, inexpensive, but high-quality!
*Note: In the case of the tattoo studio, this approach worked, but if you have an unlimited budget, you can buy ads from influencers and collaborate with them. Unfortunately, you can never be 100% sure about the quality of the target audience when it comes to celebrities.
Important!
The core logic of our promotions:
Initially, we had an empty account. As a strategy to attract the audience, we chose to host our own contests and marathons.
We needed to accomplish two tasks:
- Attract a relevant target audience to the profile
- Monetize the salon as quickly as possible
To achieve this, we launched viral events (marathons, contests, discounts for comments, limited-time offers with reduced prices) and set up targeting with high frequency and wide coverage of the entire target audience.
Why targeting and not bloggers, post tags, story tags, or direct messaging? Only through targeting can you attract truly active and relevant audiences for specialized commercial accounts. It’s a classic story — slow, inexpensive, but high-quality!
*Note: In the case of the tattoo studio, this approach worked, but if you have an unlimited budget, you can buy ads from influencers and collaborate with them. Unfortunately, you can never be 100% sure about the quality of the target audience when it comes to celebrities.
Important!
The core logic of our promotions:
- Leverage the trigger "Value exceeds cost!"
- Completely avoid any gray tactics that affect the target audience.
Summer Tattoo Marathon – tattoos for 800 UAH
Users had to comment "plus" to participate in the marathon or message directly.
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Users had to comment "plus" to participate in the marathon or message directly.
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Examples of advertising posts
Discount Tattoo Marathon – reserving a discount for the client through engagement
Users had to comment "plus" to participate in the marathon or message directly.
Users had to comment "plus" to participate in the marathon or message directly.
Live realism – 1500 UAH per session with a 50% discount
The discount was reserved for the user after engaging with the post.
The discount was reserved for the user after engaging with the post.
Giving away money for tattoos to everyone
Users had to engage with the post to receive a $500 discount on a tattoo session!
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Users had to engage with the post to receive a $500 discount on a tattoo session!
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Special offer for Student Day
The results of this campaign were significantly lower than all the others. The promotion was unsuccessful, despite featuring well-known personalities in the ads.
The results of this campaign were significantly lower than all the others. The promotion was unsuccessful, despite featuring well-known personalities in the ads.
Result
In 7 months, we gained 13,000 followers with a monthly budget of $300.
Thanks to daily statistical reporting, we tracked our lead performance, adjusted the ads, and provided the client with consistent results in terms of inquiries.
In 7 months, we gained 13,000 followers with a monthly budget of $300.
Thanks to daily statistical reporting, we tracked our lead performance, adjusted the ads, and provided the client with consistent results in terms of inquiries.
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