€62,000 FROM HAND POKE MASTERCLASS
4o mini
4o mini
Case for Ann Pokes & Mary Inspirada
Service
Targeted Advertising
Client
Ann Pokes and Mary Inspirada — sisters and handpoke tattoo artists. We have been working with the clients for 6 months now.
https://www.instagram.com/m_inspirada/
https://www.instagram.com/an_pokes/
Total follower growth across two accounts: 15,000+ / 11M impressions across two ad accounts / ROAS 24.71 on course sales / Profit: €53,300 / Total ad budget: €10,500 / Campaign duration: 6 months
Service
Targeted Advertising
Client
Ann Pokes and Mary Inspirada — sisters and handpoke tattoo artists. We have been working with the clients for 6 months now.
https://www.instagram.com/m_inspirada/
https://www.instagram.com/an_pokes/
Total follower growth across two accounts: 15,000+ / 11M impressions across two ad accounts / ROAS 24.71 on course sales / Profit: €53,300 / Total ad budget: €10,500 / Campaign duration: 6 months
Launch strategy:
Initially, our goal was to increase the total number of followers on the account and boost engagement percentage. We used ad campaigns optimized for "Traffic," promoting posts to cold audiences.
Then, the client set the task of selling the tattoo course to a warm, loyal audience from the profile. We focused traffic on target countries, generated maximum visitors to the profile, and then launched a campaign optimized for course sales on the website.
Since the clients are two tattoo artists, we suggested they create an additional account for selling courses. The new account only featured information about the product, and course ads were shown from that account. Both artists also promoted the account on their main profiles and launched a giveaway for one free course. This way, we developed an additional platform for engaging with the target audience and prepared a warm audience for future product launches.
Initially, our goal was to increase the total number of followers on the account and boost engagement percentage. We used ad campaigns optimized for "Traffic," promoting posts to cold audiences.
Then, the client set the task of selling the tattoo course to a warm, loyal audience from the profile. We focused traffic on target countries, generated maximum visitors to the profile, and then launched a campaign optimized for course sales on the website.
Since the clients are two tattoo artists, we suggested they create an additional account for selling courses. The new account only featured information about the product, and course ads were shown from that account. Both artists also promoted the account on their main profiles and launched a giveaway for one free course. This way, we developed an additional platform for engaging with the target audience and prepared a warm audience for future product launches.
Audience targeting:
For our first task, we launched ads in 4 European countries — Switzerland, Germany, England, and Portugal. This audience was aimed at attracting the target audience to the account and increasing the number of followers.
Then, we began to more actively "warm up" England and Germany for further use of the "warm" audience to sell the course. In the final stage, we added the website visitors audience.
For our first task, we launched ads in 4 European countries — Switzerland, Germany, England, and Portugal. This audience was aimed at attracting the target audience to the account and increasing the number of followers.
Then, we began to more actively "warm up" England and Germany for further use of the "warm" audience to sell the course. In the final stage, we added the website visitors audience.
Creatives and offers:
Once again, we start with the first task. For this, we tested creatives with a call to subscribe to well-known tattoo artists. This didn’t bring the desired result. After that, we used promoted posts and, throughout the campaign, directed traffic specifically to these posts.
Next, we worked with static and video creatives to drive traffic to the website for course sales. Initially, we used the "Early Birds" offer, launching pre-sales at a special price. Later, we closed sales with the trigger "4 days left to buy".
Once again, we start with the first task. For this, we tested creatives with a call to subscribe to well-known tattoo artists. This didn’t bring the desired result. After that, we used promoted posts and, throughout the campaign, directed traffic specifically to these posts.
Next, we worked with static and video creatives to drive traffic to the website for course sales. Initially, we used the "Early Birds" offer, launching pre-sales at a special price. Later, we closed sales with the trigger "4 days left to buy".
Result
From the very beginning, clear tasks were set, and the clients were always in touch — they provided constant feedback, published new posts for promotion, and listened to our advice on profile content. As a result, we were able to increase the total number of followers across both accounts by 15,000, gather an engaged target audience, and achieve 252 purchases totaling approximately €62,000.
From the very beginning, clear tasks were set, and the clients were always in touch — they provided constant feedback, published new posts for promotion, and listened to our advice on profile content. As a result, we were able to increase the total number of followers across both accounts by 15,000, gather an engaged target audience, and achieve 252 purchases totaling approximately €62,000.
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